Public Relations

  • Long- and Short-term PR and Marketing Planning.
  • Key messaging. Branding strategy. Tag lines.
  • Event Promotions.
  • Writing and Editing: press release, media advisory, blurbs, listings, fact sheets, bios, etc.
  • Developing customized media contact list.
  • Pitching your story to targeted media: printed publications, radio, TV, professional networks, bloggers, ethnic media, etc.
  • Cross-promotions with other public organizations.
  • E-Marketing.
  • Social Media.
  • Press Kit development.
  • Special focus on Non-profit and Arts organizations.

Audience Development Assistance

  • Audience surveys and analysis.
  • Community outreach and partnerships.
  • Group development.
  • Outreach to internal audiences, board members and volunteers.
  • Aid in distribution of marketing materials (flyers, postcards, posters etc.)
Inna is a passionate hard working PR machine. She cares deeply about
the clients she works with and will pour every ounce of her knowledge
and experience into helping them gain exposure. 
— Christine Cox | Artistic and Executive Director of BalletX
Public Relations is an Art in and of itself. It is a combination of being able to tell the story of an event and to create a sense of excitement about it. It is also about establishing great personal relationships with members of the media and press corps. In my experience, Inna Lobanova-Heasley simply has the golden touch when it comes to creatively and fearlessly promoting events with zeal and passion.
— Matt Glandorf | Artistic Director Choral Arts Philadelphia and The Bach Festival of Philadelphia


  • Demographic targeting.
  • Strategic and tactic planning.
  • Negotiations with advertising outlets: Rates, placement, visibility, frequency, etc.
  • Ad exchange campaigns.

More Valuable Services

  • “Pick my Brain”: mini-consultations via phone and Skype.
  • Event photography.
  • Video: filming, editing, production (direct response/message, audience testimonials, event previews, interviews, b-roll, etc.)
  • General and Customized presentations on Public Relations, Audience Outreach and Marketing for your organization’s board and staff.
  • Translation of your materials into Russian and from Russian.
  • Referrals to trusted business partners in web development, graphic design, printing, grant writing, specialized photography and video production.