- Long- and Short-term PR and Marketing Planning.
- Key messaging. Branding strategy. Tag lines.
- Event Promotions.
- Writing and Editing: press release, media advisory, blurbs, listings, fact sheets, bios, etc.
- Developing customized media contact list.
- Pitching your story to targeted media: printed publications, radio, TV, professional networks, bloggers, ethnic media, etc.
- Cross-promotions with other public organizations.
- Social Media.
- Press Kit development.
- Special focus on Non-profit and Arts organizations.
Audience Development Assistance
- Audience surveys and analysis.
- Community outreach and partnerships.
- Group development.
- Outreach to internal audiences, board members and volunteers.
- Aid in distribution of marketing materials (flyers, postcards, posters etc.)
- Demographic targeting.
- Strategic and tactic planning.
- Negotiations with advertising outlets: Rates, placement, visibility, frequency, etc.
- Ad exchange campaigns.
More Valuable Services
- “Pick my Brain”: mini-consultations via phone and Skype.
- Event photography.
- Video: filming, editing, production (direct response/message, audience testimonials, event previews, interviews, b-roll, etc.)
- General and Customized presentations on Public Relations, Audience Outreach and Marketing for your organization’s board and staff.
- Translation of your materials into Russian and from Russian.
- Referrals to trusted business partners in web development, graphic design, printing, grant writing, specialized photography and video production.