Why do we need a publicist now?
Today, I found this great post by Fauzia Burke (Huffington Post) with top 5 reasons to hire a publicist in today’s changing world of news and social media:
“The role of publicists has always been to promote the public image and reputation of people, products and businesses. It is their job to develop a strategy, shape a consistent message, work with the media, and create exposure. This job has never been more important or multifaceted than right now. Due to social media tools, the responsibility of a publicist is moving and growing, creating a very robust and exciting time for the industry…”
Read full article here: