PR Perfect News

Today, I found this great post by Fauzia Burke (Huffington Post) with top 5 reasons to hire a publicist in today’s changing world of news and social media:

“The role of publicists has always been to promote the public image and reputation of people, products and businesses. It is their job to develop a strategy, shape a consistent message, work with the media, and create exposure. This job has never been more important or multifaceted than right now. Due to social media tools, the responsibility of a publicist is moving and growing, creating a very robust and exciting time for the industry…”

Read full article here:

Publicity and Social Media: A Match Made in Heaven

They are back! They are stronger than ever, with a fabulous Spring program of four new dance works created by a diverse cast of cutting edge choreographers and superb dancers.

Catch BalletX at The Wilma Theater April 14-18, 2010.  For more info visit www.balletx.org.

Read the press release here.

Watch a video preview here! (a PR Perfect production).

And read my interview with BalletX co-artistic director Christine Cox here.

Arts Participation 2008

National Endowment for the Arts has posted highlights from the 2008 survey of public participation in the Arts.  “Long-term patterns of decline and new data on media use noted in national survey .”